COLORADO, USA — Move over, Strawberry, Pumpkin Spice, Peppermint, Vanilla, Orange Dreamsicle Frosty and Triple Berry Frosty. Wendy's has introduced a brand-new Frosty flavor.
Wendy's announced Wednesday its Krabby Patty Kollab in celebration of the 25th anniversary of "SpongeBob SquarePants."
The menu collaboration with Paramount includes a Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty.
"In a world of people cutting corners, Wendy's is known for quality in everything we do – from our fresh, famous food to collaborations with brands that our fans love," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "So, it makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages."
The new burger and Frosty will be available nationwide in the United States, Canada and Guam beginning Tuesday, Oct. 8.
Pineapple Under the Sea Frosty
Wendy's Pineapple Under the Sea Frosty is made from Wendy's classic Vanilla Frosty with a pineapple mango flavored puree swirl for a "first-of-its-kind Frosty flavor innovation."
Krabby Patty Kollab Burger
Wendy's Krabby Patty features a quarter pound of beef, two slices of American cheese, lettuce, tomato, pickle, onion and a Krabby Kollab sauce on a toasted bun.
The Pineapple Under the Sea Frosty joins the classic Chocolate Frosty on the Wendy's menu this fall, replacing the Triple Berry Frosty.
Last year, Wendy's brought back its Strawberry Frosty in May, followed by the Pumpkin Spice Frosty in September, the Peppermint Frosty in November. This year, the dessert lineup has had the returning Vanilla Frosty in January, the Orange Dreamsicle in March and the Triple Berry Frosty in June.
"'The Krabby Patty Kollab' marks another innovative way to continue the landmark 25th anniversary celebration of 'SpongeBob SquarePants,' bringing Bikini Bottom to the surface like never before," said Dario Spina, CMO, Paramount Brand Studio. "Wendy's pulse on pop culture and connection to fans makes this collaboration a perfect match for Paramount, and we're looking forward to delivering memorable and immersive experiences through custom creative, engaging social content and recognizable influence."
