THV11 and the Arkansas Foodbank are celebrating the 17th year of the Summer Cereal Drive!
Our 2017 goal? 500,000 boxes! That's the amount of cereal that will help feed hungry children in Arkansas for a whole year!
Last year, a record 330,000 boxes of cereal was donated, feeding children throughout central and southeast Arkansas all the way through February! With your help, we’re closer to feeding kids all year round.
And thanks to your donations over the past 16 years, THV11 and the Arkansas Foodbank – in partnership with local businesses, groups, and schools – have been able to provide over 2.4 million boxes of cereal to Arkansas kids and their families.
This year we’re proud to welcome iHeart’s Tom Wood and Kramer from Big 94.9 to the SCD family!
On Twitter and Instagram, send pics of your cereal drive efforts to #SCD17, #BIGCereal and #BeOn11!
What is the Summer Cereal Drive?
The Summer Cereal Drive provides non-perishable breakfast items that are both nutritious and kid-friendly for children and families in Central Arkansas who would otherwise go without the most important meal of the day - breakfast.
Who can donate?
Anyone! Individuals and schools can donate boxes and make online contributions. Plus, businesses and organizations can register to participate in the drive for a little friendly competition!
When is the Summer Cereal Drive?
Dates: May 30, 2017 – June 22, 2017
Breakfast Meet-n-greet: Thursday, May 25 in the THV11 Weather Garden 5 -7a.m. (weather permitting)
Drop off Finale: Thursday, June 22, live from 5 a.m. – 12:30 p.m. at the Foodbank
Warehouse. Businesses and organizations are encouraged to drop off their final donations at the Foodbank that day.
Awards Breakfast: Friday, July 14 at the Foodbank Warehouse 5-7 a.m.
How to register your business or organization in a little friendly competition:
Click here to register May 1, 2017 – June 9, 2017
What can I donate?
- Dry cereal - boxes or bags, 8oz. or more (Think Nutritious!)
- Cereal/Breakfast Bars
- Pop Tarts
- Oatmeal
- Cream of Wheat
Where can I donate?
ONLINE – Donate via the Online Cereal Drive. Every dollar donated helps the Arkansas Foodbank acquire and distribute a box of cereal to a child in need. Just select a dollar-amount to donate. It's that easy.
DROP-OFF for individuals -- Stop by one of the THV11 This Morning Live locations from 5 a.m.-9:30 a.m., drop off your donation and say hello to Tom Brannon and the THV11 crew. Plus say hello to Tom Wood and Kramer from Big94.9!
THV11 This Morning LIVE Locations (5- 9:30 a.m.)
Tuesday, May 30: Cabot – Harp’s Grocery (12,003 boxes)
Thursday, June 1: Hot Springs – Walmart on Central Ave (10,972 boxes)
Tuesday, June 6: Bryant - Walmart (7,006 boxes)
Wednesday, June 7: Dickey-Stephens Park in NLR – THV11 summer cereal drive night with the Arkansas Travelers.
Thursday, June 8: Beebe - Walmart (8,279 boxes)
Tuesday, June 13: Pine Bluff – Super 1 Foods (formerly Brookshire’s) - (10,234 boxes)
Thursday, June 15: Conway – Kroger Marketplace on Salem Rd (4,902 boxes)
Tuesday, June 20: LR/NLR THV11 Cereal Showdown - Mornings vs. Evenings
· Tom Brannon LR 5 – 9:30 a.m.– Kroger in the Heights (15,200 boxes)
· Evening team NLR 5 p.m. – 7 p.m. – Kroger in Indian Hills
Thursday, June 22: Little Rock - Arkansas Foodbank Warehouse (Wrap-up 4:30 a.m.-12:30 p.m.) LAST DAY TO DONATE!
Donation drop-off for businesses and organizations:
Businesses and organization who have registered are to drop off their donations at the Arkansas Foodbank Monday-Friday between 8 a.m. - Noon or 1 p.m. – 4 p.m. by Thursday, June 22.
The Foodbank is located at 4301 West 65th Street in Little Rock. Please call Emily Gassman with the Foodbank at 501-569-4316 for delivery information or help.