DALLAS — Who knew silence could be the medicine everyone needed?
Well ... apparently Calm.
It's no secret an election season can make everyone tense and wound up – regardless of where you stand on the political spectrum. That's why the timing and presentation of the 30-second ad from the sleep, meditation and relaxation app received such overwhelming praise online when it aired on election night.
Many called it the "best political ad ever."
A light blue slate with the following words written appear on the screen: "We bought this ad space to give you 30 seconds of silence. Yep, just silence. You're welcome."
This isn't the first time Calm has used the election as a prime marketing opportunity, either. In 2020, they interrupted the frenzy of Election Day with a 30-second spot of rain falling on leaves. The eight-hour version of the spot currently has 58 million views.
Now, it seems they've scored once again in what's basically become their own personal Super Bowl. Here's more reaction to the Calm ad from the 2024 Election Day:
2024 election results:
