LITTLE ROCK, Ark. — The Museum of Discovery is on a mission to make its experience available to everyone, regardless of their financial situation.
“Everything we do at the Museum of Discovery, we think about our mission, which is igniting and fueling a passion for science, technology and engineering and arts and math through dynamic, interactive experiences,” Museum of Discovery CEO Kelley Bass said.
In recent years, Bass said he has become increasingly aware that some people believe a trip to the museum is impossible for their family due to financial constraints.
“We're here to deliver on our mission,” Bass said. “As long as we can do that and still stay financially viable, we want to give as many people as possible the opportunity to come to Museum of Discovery.”
In July 2018, the museum launched “Science for All” – a program that allows all participants in the Supplemental Nutritional Assistance Program (SNAP) to receive discounted admission, which typically costs $10 for adults and $8 for children.
“We determined we would allow SNAP recipients when they show their card to get into the Museum of Discovery any day of the year for $2, and up to 5 other people can get in for $2,” Bass said.
This is Museum of Discovery’s adaptation of the Museums for All program, a joint initiative of the Association of Children’s Museums and the Institute for Museum and Library Services. More than 270 museums in the United States participate in the program.
In its first year at Museum of Discovery, Bass says more than 4,300 people have utilized the program. That equates to roughly 4.5 percent of all walk-in business.
“We hope it continues to grow,” Bass said. “We have worked hard to promote the benefit through the Arkansas Foodbank and through The Department of Human Services.”
In addition to Science for All, Museum of Discovery offers $2 admission for everyone on the first Sunday of every month, regardless of SNAP eligibility.